From 20 to 150+ Ideas Per Month
How a 30-person SaaS team went from losing feature requests in Slack to capturing every single idea automatically.
TechFlow (name changed for privacy) · B2B SaaS · $5M ARR
7.5x
More ideas captured
8 hrs
Saved per week
45 min
Total setup time
100%
Team adoption
The Journey
The Chaos
Feature requests scattered across 15+ Slack channels, Zendesk tickets, and sales call notes.
~20
Ideas captured monthly
8+ hrs/week
Time spent searching
15%
Ideas reaching backlog
The Implementation
Rolled out emoji-based capture across all channels with Linear sync in under a day.
45 min
Setup time
100%
Team adoption
0 hrs
Training required
The Results
Every feature request captured automatically, prioritized, and tracked to completion.
150+
Ideas captured monthly
0 hrs
Time spent searching
95%
Ideas reaching backlog
Key Lessons
Start with high-traffic channels
Focus on #product and #support first. Low-hanging fruit builds momentum.
Make capture dead simple
Emoji reactions meant zero learning curve. The PM team was capturing ideas day one.
Connect to where work happens
Syncing directly to Linear meant ideas didn't die in a separate tool.
Close the loop publicly
Announcing shipped features in Slack celebrated contributors and encouraged more feedback.
Measure what matters
Tracking ideas-to-shipped ratio showed leadership the ROI clearly.
"We went from drowning in scattered feedback to having a clear, prioritized view of what customers actually want. The ROI was obvious within the first week."
Sarah M.
VP of Product, TechFlow
What's in the Full Case Study
Detailed Metrics
Week-by-week breakdown of ideas captured, time saved, and team adoption rates.
Implementation Guide
Step-by-step walkthrough of their setup with screenshots and configuration tips.
Team Interviews
Quotes from PMs, engineers, and CS reps on how their workflow changed.
Rollout Checklist
The exact checklist they used to roll out to their entire organization.
Get the Full Case Study
See exactly how TechFlow transformed their feature request process with screenshots, metrics, and actionable tips you can apply today.